The pre-seed funding round was led by Cota Capital with participation from Westwave Capital and Shift Left Ventures, and included angel investments from industry luminaries and founders of Slack, MobileIron, Centrify, Peoplenet, Skyflow and Mercury.

Enforcing security controls through automation gets pushback from users whose work is disrupted, for example, when a security patch update forces a system reboot during a critical workstream. Triaging security tool alerts means closing the loop with the end user to determine true versus false positives before taking disruptive actions - a truly burdensome process for everyone. Security teams do their best to navigate this complex situation — but it often leads to a strained relationship with the workforce. The Amplifier Security solution extends the value and effectiveness of existing security tools by empowering the entire company to work together towards a much faster response time that dramatically increases the security health and culture of an organization.

Amplifier provides an engagement layer between existing security tools and the workforce through Ampy - a trusted copilot that acts as an AI security buddy who helps employees understand the risk they are creating for the organisation and solves their security issues while balancing their productivity. Building on the experiences people are used to, for example with credit card companies verifying suspicious transactions, Ampy engages with employees, guiding them through security protocols based on real-time insights. This approach not only speeds up response times but also significantly boosts an organisation's security posture by involving employees directly in the security process. Amplifier enhances the compliance of existing deployed tools like identity security, MFA, endpoint security, vulnerability scanning and management, SaaS and cloud security, SIEM and security training; and makes adaptive human protection a reality for organizations. The platform delivers the following capabilities and benefits:

“There is a massive gap in the market that is preventing security practitioners from being successful. Most security tools aren’t built to engage users, as they’re always meant to work in the background.” said Shreyas Sadalgi, CEO and co-founder at Amplifier Security. “Amplifier flips the script by engaging employees on behalf of all security tools in a more human-friendly way, where every end-user interaction is a two-way conversation with the right tonality, context, empathy and actionable information based on the security finding and the user role. Our mission with Amplifier is to shift the cybersecurity focus to include both technology and the people who use it, creating a balanced and more secure environment for businesses.”

Aditya Singh, Partner at Cota Capital commented: “Security is fundamentally about both people and technology, yet the industry has largely built security tools focused solely on the technology element. Everyone knows that when it comes to cybersecurity in workplaces, engaging humans is the biggest opportunity. Amplifier answers the bell with its unique human-in-the-loop solution. We believe they are uniquely positioned to turn this trend into a movement that forward-thinking CISOs will embrace so that they can more efficiently and effectively manage enterprise security.”

Gaurav Manglik, Partner at Westwave Capital said: “The lack of human engagement in security automation is a missed opportunity to educate people on the why behind the risk of each security finding. Because of today’s hybrid and dynamic workplaces where everyone is moving fast in the spirit of hyperproductivity, this problem has become harder to solve at scale. After assessing the market for many years, Amplifier has done the best execution we’ve seen from a product and team perspective thus far.”